Brand positioning is the art of creating a clear and unique image in the minds of prospective and current customers, partners, and all other stakeholders. It is about being aligned and consistent in how we look, what we say, how we say it, and what we do. The objective is to be the first choice for the brand’s stakeholders. In this manual, we focus on brand messaging, visual identity, and the tools and templates we offer to create ONE unified Atlas Copco brand experience.

The Atlas Copco brand identity is built around the notion that customers “Level up to the Atlas Copco experience,” enjoying the value that our commitment to innovation, service, leading technologies, and expertise creates for them. With all of us communicating in an orchestrated way, the Atlas Copco brand will remain strong and, over time, become even stronger.

Last but not least, always follow the rules in this manual - they can never be bypassed. If you are unsure about how to implement the rules, ask your communications manager or a member of the Atlas Copco Brand Council.