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Atlas Copco
Brand identity manual
New and updated sections
Advertisements
Advertisements should always have a cover image in the background and the Edge containing all other information.
The logotype box should always be diagonally opposite the Edge. If the logotype is placed inside the Edge, the text must not interfere with the logotype free space
(refer here for more on free space).
If a QR code is included, it will have to be placed inside the Edge at
the right-bottom corner.
Edge placement (portrait)
Odd sizes (newspaper advertisements)
Odd sizes (newspaper advertisements)
When creating an advertisement, start from an advertisement template. Templates are available on
Download
Note: Always mention a call to action. It can be a phone number, an email address or
simply a request to visit the website.