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Atlas Copco
Brand identity manual
New and updated sections
Role of facility branding
How facility branding plays a key role in promoting the Atlas Copco brand
The brand experience is composed of four major components:
- How we look
- What we say
- What we do
- What we are committed to
All four are equally important for us to become and remain First in Mind—First in Choice for our stakeholders.
Atlas Copco is a global leader, and we are present all around the world. This is a unique selling point and a fantastic opportunity to promote and strengthen the brand experience in each and every place where we are present. It can be product companies, customer centers, distribution centers, application centers, and innovation centers.
To live up to our vision of becoming and remaining first in mind and first in choice and to signal that we are the home of industrial ideas, our facilities need to be world class. All our facilities should signal that we are an innovative, successful, diverse and caring company and a great place to work.
This manual is aimed at giving guidance, inspiration and support in the ongoing work to create a world-class brand experience in all our facilities and for all stakeholders around the world.
We are the Home of Industrial Ideas, and all our premises worldwide should signal and support this message.
For more details on facility branding please refer to the link:
Click here