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| Brand Manual - 2024
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Atlas Copco Brand identity manual
Introduction
Brand personality
Tone of voice
Visual identity
Logotype
Colors
Typefaces
Edge
Blueprint
Images
Supporting graphics
Rules for print
Brochure
Other printed material
Advertisements
Roll-ups and posters
Billboards
Diploma and certificates
Letterhead
Business cards
Envelopes and address labels
Rules for digital
Branding in digital channels
Website logotype, header and footer
Social media
Apps
E-learning
Email signature
E-newsletter
Watermarking images and illustration
PowerPoint
Rules for video and motion branding
Video and motion branding Introduction
Event and facility branding
Events and Expos
Virtual event
Role of facility branding
Branded items
Products and service
Workwear
Legal
Press releases
New and updated sections
© 2024 Atlas Copco AB
Rules for digital
Our online channels and materials serve different audiences – internal, external and a mix of both. Specific requirements of each application can vary – our visual identity, however, is constant. In this section, you will find the visual identity guidelines for online channels and materials, including:
01
Branding in digital channels
02
Website logotype, header and footer
03
Social media
04
Apps
05
E-learning
06
Email signature
07
E-newsletter
08
Watermarking images and illustration
09
PowerPoint