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Atlas Copco
Brand identity manual
New and updated sections
Website logotype, header and footer
The Atlas Copco logotype is our most important visual element. Therefore, it is crucial that it is clearly visible in the top header of the website. Always use a blue logotype in the top navigation on a white background.
Free space
In the top header, there should be a minimum of free space around the logotype. Ensure to apply as much free space as possible to the right of the logotype.
Alignment and color
In the top header, there should be a minimum of free space around the logotype. Ensure to apply as much free space as possible to the right of the logotype.The logotype is always aligned to the top left corner of the website. Our logotype is the most important visual element. It must always appear as the top header on our websites as a blue logotype on a white background.
Header
The font size, placement and color scheme of the footer should have a consistent look across all our websites.
Footer
The font size, placement and color scheme of the footer should have a consistent look.
For more on logotype box usage, see here