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Atlas Copco
Brand identity manual
New and updated sections
Events and expos
All aspects of an exhibition, from the staff on the stand to the design, furnishings and lighting of the stand and communication materials, should give the right impression about our company. Our participation in exhibitions should always reflect our brand personality and values consistently.
Exhibition stands
At any exhibition or event fair, it is important to create a buzz about the stand to increase interest, make good contacts and strengthen visitors’ impression of the brand. It is also extremely important that the stand is a good representation of our brand promise. It should be professional in every aspect, from the design, materials and
furnishings to our appearance and behavior.
Examples