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| Brand Manual - 2024
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Branding in digital channels
In order to facilitate Digital Communication, we have a universal design system for all
Atlas Copco-branded online platforms and tools. The mission is to create more consistent and fulfilling experiences for our customers and partners while supporting Atlas Copco teams with streamlining website production and upkeep.
In this section only a few basic branding items are shown. For online branding and codes, visit design system, link below.
Digital communications
In digital channels the Atlas Copco brand comes to life through a branded color scheme, inspiring images, great texts and videos and other branding elements of the brand. The logotype is always situated to the upper left, Atlas Copco blue on white background. The top navigation should be aligned and easy to use and search is central for all online applications.
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For more on digital branding and user experience for Atlas Copco Group and other brands.
Visit Design System website