Supporting graphics

Our visual elements consist of icons for digital use, basic and detailed product illustrations, general illustrations, charts, graphs and infographics.

Icon style

All icons are designed to be in small sizes and must have rounded corners. The icons we use for apps and the web are simple illustrations with a basic level of detailing. They ease navigation on websites and apps.

Example of a rounded-corner icon

Colors

The icons can be in Atlas Copco primary and complementary colors. They can also be presented in an inverted format as shown in the examples here.

Features

Low level of detail
Very simplified shape
One-dimensional, flat appearance, no perspective

Example of icons

Regular

Inverted

Do Not

Use sharp corner icons
Use cartoons or clipart
Use detailed illustrations