| Brand Manual - 2024
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Atlas Copco
Brand identity manual
Introduction
Brand personality
Tone of voice
Visual identity
Logotype
Colors
Typefaces
Edge
Blueprint
Images
Supporting graphics
Rules for print
Brochure
Other printed material
Advertisements
Roll-ups and posters
Billboards
Diploma and certificates
Letterhead
Business cards
Envelopes and address labels
Rules for digital
Branding in digital channels
Website logotype, header and footer
Social media
Apps
E-learning
Email signature
E-newsletter
Watermarking images and illustration
PowerPoint
Rules for video and motion branding
Video and motion branding Introduction
Event and facility branding
Events and Expos
Virtual event
Role of facility branding
Branded items
Products and service
Workwear
Legal
Press releases
New and updated sections
Legal
Atlas Copco has a legal structure and an operating structure. It is important that all company names are handled correctly.
01
Press releases
