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Atlas Copco
Brand identity manual
New and updated sections
Edge
The Edge is an eye-catching visual element. Based on the logotype box and tilted at 58 degrees, it gives our visual identity an edge in high-visibility materials and channels.
The Edge is used primarily in high-visibility brand carriers such as the cover slide of PowerPoint presentations, the front cover of brochures, printed materials, advertisements, posters, billboards and more. It can also be used as a graphical element on the walls of office premises and inside pages of magazines, brochures and more.
The Edge is primarily used in combination with the logotype box.
The size and placement of the Edge are defined by the size of the logotype box.
- Define the logotype box as 1/5th of the shortest side of the surface
- Place the logotype box as per the guidelines with "Y" as the margin to the edge of the surface
- Use the "Z" measurement to create a reference line on the opposite side of the logotype box
- Create the Edge by tilting the logotype box 58º, enlarge it 550% and place the top corner on the reference line at a height of 45% of the surface
X = the logotype free space
Y = the height of the logotype
Z = the height of the logotype + free space
For more on logotype usage, please refer here