Social media logotype

Social media posts should reflect our vision, values and culture in a positive way and be used as a tool for supporting the business and building our brand.

It is important that all our social media accounts reflect the core of our brand. As an increasingly important touchpoint with our stakeholders, this is necessary to protect our brand.

Social media profile logotype and tone of voice

On social media platforms such as Facebook, LinkedIn and Instagram, we need to make sure the correct social media profile logotype is used, ensuring the correct colors and free space. The logotype can be downloaded from the internal photo and video gallery. Search for “logo social media” to find it.

Also adhere to the Atlas Copco social media naming convention: “Atlas Copco country name” (Where country name is written in local language).

You should also use the brand personality and tone of voice when writing for social media. You can read more about brand personality here and our tone of voice in here.

More information can be found in the pocket guide on social media:

Pocket Guide