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Atlas Copco
Brand identity manual
New and updated sections
Branded items
Our branded items are used to promote Atlas Copco, our values and brand identity, towards all our stakeholders. Branded items strengthen the Atlas Copco brand and can help to increase customer and employee loyalty, reminding the recipient of our company whenever the item is used.
It is important that all our branded items communicate the values of Atlas Copco and have the same look and feel as all other communication materials. This is also the case for items used at specific events such as product launches, company events or exhibitions.
All Atlas Copco branded items must fulfill the following five criteria:
- Responsibly sourced
- Correctly branded
- Relevant to and representative of Atlas Copco
- Quality in line with our own products and service offer
- Reasonably priced
Usage of the Atlas Copco logotype
- The logotype must always have full free space (on very small items where the logotype risks being compromised, 50% free space is acceptable)
- The logotype is only permitted in Atlas Copco blue or in white (using the logo box is recommended)
Our 10-criteria checklist
(see The Way We Do Things)
- Support and respect of human rights
- Elimination of all forms of forced and compulsory labor
- Rejection of child labor
- Elimination of discrimination with respect to employment and occupation
- Safe and healthy working environment, factory conditions and housing
- Integrity (GC 10, OECD 9)
- Freedom of association and the effective recognition of the right to collective bargaining
- Initiatives to promote greater environmental responsibility
- A precautionary approach to environmental challenges and the development and diffusion of environment-friendly technologies
- Compliance with our prohibited and restricted lists
Branded items must never
- Include project titles, company, division or business area names
- Use colors other than the official corporate colors
The Profile Store
Atlas Copco offers a wide range of branded items through the webshop “The Profile Store” managed by an external supplier. The Profile Store assortment consists of sustainable items that reflect our brand and tell our story, ranging from office supplies to clothing to high-end gifts. The shop aims to offer a wide range of quality assured branded items that help us build relationships that last. The assortment is mapped in three main categories: core items that will always be offered, trend items that may be replaced within 2-3 years, and special collections.
Anyone can create an account in the Profile Store. Once this is done, just select the item(s) you need, add them to your basket, confirm your order and everything will be properly packaged and shipped within 48 hours to your selected location. Ordering from the Profile Store is the easiest way to safeguard correctly purchased branded items as everything in the shop complies with the Atlas Copco Group's Code of Conduct and our 10-criteria checklist for responsible sourcing and manufacturing.
Sustainable items and responsible sourcing
Atlas Copco puts great effort in offering high-quality, sustainable, and responsibly sourced branded items. All products in the Profile Store are kept and transported climate neutrally. Several items are also made from recycled materials such as used PET bottles and produced in accordance with the world’s toughest and most prestigious sustainability standards. By using a 3-level sustainability rating the Profile Store makes it easy to consider the environmental impact of the branded items. By summarizing a wide range of aspects throughout the value chain, each item is rated by its level of sustainability. With each level, an increasing number of boxes are ticked – from recycled materials and energy-saving manufacturing to audited working conditions and better shipping methods. Notably, even items on the lowest sustainability level typically exceed industry standards for comparable products. For more information about this, contact atlascopco@profilestore.com.
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