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| Brand Manual - 2024
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Colors
Color palette
The Atlas Copco color palette has 13 colors – 2 primary colors and 11 complementary colors.
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For websites, complementary colors help us make complex information easier to understand and communicate clearly. They are not to be used on high-visibility brand carriers such as landing pages and banners or to denote sectors or product lines.
* The RAL color codes given here have been matched as closely as possible. Please use the color proofs/official RAL color guides for accuracy.

Do Not

  • Make the complementary colors transparent in any way; they should always be 100% solid colors
  • Use any of the complementary colors as the dominant color