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Atlas Copco
Brand identity manual
New and updated sections
Colors
Color palette
The Atlas Copco color palette has 13 colors – 2 primary colors and
11 complementary colors.
For websites, complementary colors help us make complex information easier to understand and communicate clearly. They are not to be used on high-visibility brand carriers such as landing pages and banners or to denote sectors or product lines.
* The RAL color codes given here have been matched as closely as possible.
Please use the color proofs/official RAL color guides for accuracy.
Do Not
- Make the complementary colors transparent in any way; they should always be 100% solid colors
- Use any of the complementary colors as the dominant color