Documentary images

Documentary images are images showing people, products and services. These typically show applications and daily office interactions. These images are used on the inside pages of most types of materials and channels. For applications they show product usage depicting customer environments. For office work they should show collaboration and interactions. It is important to reflect geographical and cultural connections, using local photos in local material. These images are taken by a professional photographer and given a professional finish in post-production.

Documentary images

General guidelines

Use warm color tones
Use natural subjects that are depicted in a positive, active and friendly way as far as possible
Use natural environments and surroundings as much as possible and avoid staged surroundings
Use a well-balanced mix of creative yet natural angles when possible. If depicting people, keep diversity in mind
If depicting products it should show a natural setting and, when possible, include people

3D renders can be used to show product environments that otherwise cannot be shown in a satisfactory way. These should not include renderings of people and should always be done by professionals and have the same detailed quality as a photo. 3D rendered images follow the same guidelines as images.