General guidelines

The Atlas Copco motion branding package consists of flexible templates. They are visually consistent but flexible enough to fit all kinds of film productions communicating the Atlas Copco brand.

Templates

Two templates are available:

Minimal template

Full-frame template

Which template to use?

This is a creative decision as well as a decision based on what suits each film best.

Use minimal templates:

On brand-level films
They work better with clean video footage with controlled
light circumstances and color grad

Use full-frame templates:

Full-frame templates may be more suitable for product-level films
Busy and crowded video footage also calls for full-frame templates for best legibility

Note: Avoid mixing full-frame and minimal templates randomly in the same film or series of films. Be consistent, or alternate between minimal and full-frame templates deliberately to emphasize a hierarchy of communication.