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| Brand Manual - 2024
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Images
Our images are divided into four categories – cover, documentary, product and portrait images. Each category serves a different purpose and has its own individual guidelines.
Image categories
CoverImage.jpg
Cover images
Cover images are used on covers, landing pages, billboards, advertisements, and other highly visible channels. As brand carriers, these images depict the core of our brand and must be consistent in treatment and composition. These images are taken by professional photographers and extensively worked on to give them the right tonality.
Documentary images
Documentary images depict our people and the use of our products and equipment. They are used for inside pages on any material/channel. These images should be taken by professional photographers and have a professional finish.
Product images
Product images are studio/cut-out images of our products with realistic shadows. Product images are typically used in the inside pages of all product-related communication and can be shot from different angles to create perspective.
Portrait images
Portrait images are photos that feature an individual person. These are used for the annual report, organizational presentations and in such cases where individuals are featured with name and photo.