Images – Don’ts

| Brand Manual - 2024

Atlas Copco Brand identity manual

Introduction

Other printed material

Advertisements

Roll-ups and posters

Billboards

Diploma and certificates

Letterhead

Business cards

Envelopes and address labels

Rules for digital

Branding in digital channels

Website logotype, header and footer

Watermarking images and illustration

PowerPoint

Rules for video and motion branding

Video and motion branding Introduction

Event and facility branding

Events and Expos

Virtual event

Role of facility branding

New and updated sections

Images

Images – Don’ts

Do Not

Create images that are unrealistic or place products in mismatched environments.
Manipulate colors to look unrealistic
Squeeze and change the proportions of photos
Use flat and static compositions
Use cool color tones
Use fades in images