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Atlas Copco
Brand identity manual
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Images
We strive to use warm color tones in our images to create a feeling of sincerity, openness and approachability. It is important to have a consistent tone across all images, so ensure to seek professional help for the post-production of images before publishing.
Prefer warm tones such as shown in the below image.
Warm color tones
A shallow depth of field
We use a shallow depth of field for most of our cover images to create focus and excitement. The background or foreground is blurred to only give an impression of the surroundings. This effect should be done during the photoshoot but can be done if needed by a Photoshop artist in postproduction.
Backlight
We use backlighting when possible in our cover images to create more drama and depth in the photo.
This effect should be done during the photoshoot but can be done in some cases, if needed, by a Photoshop artist in post-production.