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Atlas Copco
Brand identity manual
New and updated sections
Logotype
Free space/restricted area
The free space/restricted area is defined as the distance between the two bars in the logotype,
mentioned as “X” above.
Free space/restricted area
The Atlas Copco logotype has to be clearly visible. By adding a restricted area, also called free space, around it, the eye will more easily recognize the logotype. The larger the free space, the greater the visual impact. Other images, text or graphical elements must not interfere with the free space.
There are defined exceptions to the restricted area for signs, sales promotional materials and online applications. The minimum free space on these applications is half the usual required free space.
For more information on logotype placement, refer here
Logotype placement
The standard guideline for the logotype placement is that it should be placed in a corner, with the free space making up the margin.
Different media and documents have specific rules that supersede this standard guideline. See individual chapters further on in the manual for specific use.
Do Not
- Produce new logotypes
- Add another logotype next to the Atlas Copco logotype. Adding more logotypes will dilute the brand value.
Link to download logotypes for print and digital in the Communication Forum:
Download