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Atlas Copco
Brand identity manual
New and updated sections
Video and motion branding
The Atlas Copco motion branding concept is a moving interpretation of the Atlas Copco brand personality, translated to kinetic tools like movement and tempo. Just like body language, motion affects and communicates to our subconscious. Please make sure to follow these guidelines.
Overview
All components in the motion branding toolbox are designed to express the Atlas Copco brand. To guarantee consistency there are easy-to-use templates for all versions of the graphic assets.
Intro minimal
Intro full frame
Name tag minimal
Name tag
Headline tag
Subtitles
Background loopable
Outro minimal
Outro
Outro extended
Blue Strip left
Blue Strip center
Blue Strip right
All components are Essential Graphics Templates that can be imported into the existing Adobe Premiere projects from Adobe Libraries. They are easily editable in the specifically tailored interface.