Search
result
Atlas Copco
Brand identity manual
New and updated sections
Images
Portrait images are photos that feature an individual. These are used for the annual report, organizational presentations and in such cases where individuals are featured with name and photo.
Portrait images
General guidelines
- Capture the person's eyes and face in sharp focus
- Use warm color tones
- Background should be blurred to put focus on the person
- Background can be indoors, outdoors or a work environment
- Avoid a single-colored background unless required for the purpose the portrait is taken
- Shots can be full body, chest-up and close-up portraits
Example of
