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Atlas Copco
Brand identity manual
New and updated sections
Images
We are an industrial company, and sometimes in our communication we may need to portray our product as the hero. The image should be innovative, engaging and have a futuristic feel. It should also tell a story and contribute strongly to the messages we want to convey.
Product Hero image
The product should be in focus and in the foreground. The background can be a factory setting (high perspective)/ cascading effect/abstract setting or something out of the box for making it more dramatic. The setup should be created in 3D to achieve the perfect lighting and perspective, and the image should be a combination of 2D, 3D and CGI (Computer Generated Imagery).
Examples

Dos
- Use a photorealistic product image – 3D
- Create a virtual dynamic space
- Create depth (an infinite feel)
- Backlight must be used
- Use correct perspective and lighting for the background and the product
For the creation and approval of the Product Hero images, contact Brand Studio or Group Communications:
E-mail