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Atlas Copco
Brand identity manual
New and updated sections
Images
Product images are product cutouts on a white background with a realistic
appearance of shadows. These can be shot from different angles to create perspective. Product images are typically used on the inside pages/product pages of sales and marketing collaterals. These images are typically taken by a professional photographer in a studio or equivalent setting.
Product images
General guidelines
- Use a photo angle to create perspective
- Add a realistic appearance of shadows
- The colors and branding on our products must be accurately depicted according to the current product branding guidelines
Image example
