To enable our products to build the brand, to increase their perceived value and to ensure the consistency of all encounters with our brand, we have defined clear Atlas Copco product branding guidelines.

Providing hands-on guidance in the creation of strong common product branding, these guidelines provide enough flexibility to be well suited for all existing products and even products that will be developed or acquired in the future. The described branding elements have been introduced to unify and improve the products' appearance and to increase the value, visibility and recognition of the Atlas Copco brand.

When each visual element associated with a brand is integrated with the others, the result can be extremely successful, creating a brand that is immediately identifiable and unmistakably individual.