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Atlas Copco
Brand identity manual
New and updated sections
Social media
The Blueprint is a unique graphic pattern that reinforces our industrial identity. Therefore, the Blueprint should be used for all cover images.
It’s important that our social media accounts look the same when it comes to branding even though the content is different.
The Blueprint
The Blueprint can be placed in either of the four corners of the cover image (as shown on the right). Make sure you use the white Blueprint for all social media cover images. Ensure that 45% of the Blueprint is visible in the safe zone – defined on here.
The transparency can vary from 30% to 90%.
You can decide the transparency and direction of the Blueprint as per the cover image.
Examples
