When text is needed in an image, place the text directly on the image or on Blueprint band, when using the template with a text for maximum legibility. Depending on the template the text can be white or blue in the font defined for social media (source sans pro). Avoid overpowering the image with text, so keep the text to a short headline or call to action. The main message should go in the caption part of the post.

Motion graphics and videos will get even more attention, see motion branding guidelines for video creations.

Always be mindful that social media content is mostly viewed on mobile devices, so we need to ensure any messaging can be easily read and understood on them.