Supporting graphics - Basic product illustrations

Product illustrations can be either basic or detailed. The main colors for the illustrations are Atlas Copco blue and white. Other colors can be used as per the guidelines for each category. However, only one color can be used per illustration.

Basic product illustrations

Basic product illustrations feature low level of details and are designed so that they can be used in small sizes. Basic product illustrations can be used as components in our infographics. They can also be used in animations, interior design and design patterns.

Features

Low level of detail
Abstract but recognizable product shape
One-dimensional, flat appearance, no perspective
Same width in strokes and cross-sections
Can be used in any of the primary and complementary colors

Detailed product illustrations

Detailed product illustrations have a higher level of detail and can be used both in small and large sizes. They can be used to present our products and the features and functions of products. They can also be used in animations, interior design and design patterns.

Features

High level of detail (smallest details may be excluded)
Photorealistic outer shape
Objects have depth/perspective
Different width in strokes and cross-sections
Can be used in any of the primary and complementary colors

Do Not

Change or distort the product illustrations
Incorporate the logotype or text in any product illustration
Make the product illustrations in any way transparent; they should always be of a 100% solid color

Basic and detailed product illustrations are stored in the photo gallery.

If the basic and detailed product illustration you need is not available, contact your divisional communications manager. Divisional communications managers are responsible for producing their respective detailed product illustrations via Brand Studio.