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Atlas Copco
Brand identity manual
New and updated sections
Supporting graphics
Our charts and graphs are simple, clean and one-dimensional. General guidelines for charts and graphs are provided here along with specific guidelines for pie charts and bar charts. These guidelines are provided to keep up the visual expression to the best possible extent. If you use any other type of graph or chart, follow the general and specific guidelines that are applicable to those parts of the chart.
Charts and graphs
General guidelines
- Font: Neue Frutiger World for print and Source Sans Pro for online and digital
- Colors: If you use mixed colors, Atlas Copco blue should always be dominant
- Visual expression: One-dimensional, simple and clean
Guidelines for pie charts
- Pie chart spacers: White
- Numbers within pie charts: letter color white
Guidelines for bar charts
- Guides: Light gray lines
Examples of chart
Do Not
- Make the colors transparent in any way
- Use line charts in a single color
For charts and graphs in PowerPoint presentation, see here