Search
result
Atlas Copco
Brand identity manual
New and updated sections
Supporting graphics
An infographic is a way of working with visual elements to make facts more accessible, interesting and fun. The guidelines for charts and graphs, basic product illustrations and general illustrations apply also when they are used as part of infographics.
Infographics
General guidelines
Our infographic style is refined and modern. It reflects the elements of our brand.
Infographics should be clean, neat and self-explanatory.
- Text: Neue Frutiger World Light (print) or Source Sans Pro (online and digital)
- Colors: Atlas Copco primary and complementary colors along with shades of gray
- Visual expression: One-dimensional, simple and clean
Examples


Do Not
- Make 3D infographics
- Use colors outside our brand colors