YouTube thumbnails

Having unified thumbnail designs communicates the channel structure alongside the content of the videos. As such, a customized thumbnail template has been produced.

YouTube thumbnails

In order to establish a uniform visual identity for the Atlas Copco YouTube channels, it is important that the thumbnails follow the same template, consisting of three graphical elements: image, logotype box and text (with or without the band). Logotype box and stripe can be either in Atlas Copco blue or white colors.

The text on the stripe is intended to reflect the content of the video, but need not necessarily be a copy of the title. It can, for example, contain a quote from the video.

The Source Sans Pro font is used for the text and it can be a combination of Regular and Bold type to highlight part of the title.

Examples: Preferred quality

Logo placement on the thumbnail

Adding the logotype box to the YouTube thumbnail is a crucial parameter to increase our brand awareness.

The logotype box size should not be too big, as it distracts from the thumbnail's overall message. It should be compatible with all the devices and screen resolutions.
Adding Atlas Copco logo to the corner of the thumbnail image works well, especially if we have other text on the thumbnail.
No logo on the right bottom corner, as that's where YouTube displays the length of your video for viewers.
The video title will appear right next to the thumbnail. So, it's ideal for shortening the title to just a few short words.

Download

You can download the thumbnail template here